The Human comedy club use video on Youtube to promote this event. It occurs every years, this is good because it helps us to catch the different uses of YouTube to promote event, especially with and without Facebook.
During the research part of this essay, I noticed that the different between the views of the video was huge even if only one year separate the two events.
We identified two main reasons explaining the different amount of views:
1-The use of Facebook was really different and we didn't use it a lot as a communication tool. Last year was the first time we used Facebook that much to promote. For example, we decided for every event that our avatar will be the poster of the event'. Like behind it :
So the use of Facebook more intensively was one point for this increasing number of views.
2- The video was longer and more interesting. Because this is an event about humor, the second video is a parody of a funny french short Tvshow.
Other reason : Some of the artist became more famous then they was one year before.
2011 Teaser of the Human Comedy Club. <- Click Click Click
2012 Teaser of the Human Comedy Club. <- Click Click Click